Alaró: A Hidden Gem in the Heart of Mallorca

Tucked away in a serene valley on the southern flanks of the Tramuntana Mountains, Alaró is a vibrant town that may not be on every tourist's radar, but it certainly should be. Its old-world architecture and cobblestone streets offer a refreshing contrast to the more commercialized coastal resorts, making it a delightful destination for those seeking a slice of authentic Mallorca.

Alaró's roots trace back to an Arab farmstead named Oloron, with its documented history beginning with the Catalan conquest of Mallorca in the 13th century. The town flourished thanks to its thriving shoe-making industry, which at its peak boasted 30 factories and over 2000 employees. Today, it houses the workshop of Tony Mora, a global name in handmade cowboy boots. In recent years, Alaró has seen a shift from manufacturing to real estate, attracting a large expatriate community. A leisurely stroll around the town square, soaking in the laid-back ambiance and outdoor dining scene, is enough to understand Alaró's allure.

The crown jewel of Alaró is undoubtedly the Castell d’Alaro. This castle, perched high above the village, is a must-visit for any traveler. Although the two-hour hike to the castle is challenging, you can drive partway up and park at the renowned Es Verger Lamb restaurant. Once you reach the castle ruins, you're rewarded with panoramic views of the Mallorcan countryside, stretching all the way to the bay of Palma.

Alaró's location on the Tramuntana Mountain slopes makes it a favorite among hikers and cyclists, offering easy access to some of the island's top road routes. The town square is a perfect spot for a relaxing evening, with a popular pizza restaurant and ice cream parlor that are a hit with the younger crowd. The weekly market every Saturday, from 8:00 to 14:00, is a great place to pick up local fresh produce and clothes.

Alaró's main square and adjacent streets are a foodie's paradise, with a plethora of restaurants serving a variety of cuisines. For families, choosing a restaurant in the main square allows children to play freely. Don't forget to end your meal with a sweet treat from La Isla del Gelato, a local favorite. A short drive out of town will lead you to Es Verger, a family-run restaurant known for its traditional meals and stunning views.

Alaró's architecture lends itself beautifully to boutique hotels. Petit Hotel Alaró, located in the town center, is a great option. For a more rustic experience, the surrounding countryside hosts several hotels, like the charming Hotel Rural S’Olivaret. https://www.petithotelalaro.es/

Time your visit right, and you could partake in one of the town's vibrant festivals. The Saint Roque celebration in mid-August is known for its procession of giants, while an early October craft fair showcases the work of master craftsmen from across Mallorca.

Alaró's central location and international community make it an ideal base for those working in Palma. The town's real estate market is diverse, with modern villas and traditional stone buildings coexisting harmoniously. Whether you're looking for a centrally located apartment or a sprawling country estate, Alaró has something to suit every budget and lifestyle. The town's proximity to The Academy International School and improved transport links, including the L320 local bus to nearby Consell for a direct train to Palma, make it even more appealing.

Alaró is neighbored by the small town of Binissalem, known for its main high street, and Consell, home to the train station that connects Alaró to Palma. A short drive away is Santa Maria del Cami, another expat favorite and host to one of the island's best Sunday markets. Over the mountain from Alaró, you'll find the tiny village of Orient, nestled in what many consider to be one of Mallorca's most beautiful areas.

So, if you're planning a trip to Mallorca, don't miss out on Alaró. This charming town offers a unique blend of history, culture, and natural beauty that is sure to leave a lasting impression.