Puro Group: Rooted in Palma, active worldwide

I still remember the first time I slipped through the doors of a Puro hotel in Palma: cool stone walls, modern lines, and that feeling that someone had respectfully redressed the building. Since the early 2000s the brand has taken root here and evolved step by step. What I like: you can feel the balance between tradition (the character of old Mallorcan buildings) and a very clear, relaxed guest culture — not over the top, but sophisticated. In recent years there have been many tidy-ups and renovations, especially at the beach addresses. The seasonal openings in spring are always a small event on the island's calendar: people put on linen again, DJ playlists are adjusted and the bar menus get fresh, lighter cocktails. At the same time the group is focusing on growth outside Mallorca: new houses or concepts in cities and holiday destinations, sometimes surprisingly far away. For me the decisive thing remains that Puro creates places where you happily spend half the day — whether by the pool, in the inner courtyard of a city hotel or on a beach bed. When you're next in Palma it's worth planning an afternoon there. Bring sunscreen, reserve a late-afternoon table and let yourself be carried away by the mix of calm and gentle city or beach bustle.