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Who counts us? Mobile phone data, cruise tourists and the question of transparency

A hybrid approach to measuring Mallorca tourism

Outlines a mixed-method plan for Mallorca's visitor data to improve accuracy and accountability.

Published: November 01, 2026
Who counts us? Mobile phone data, cruise tourists and the question of transparency

Answer

What would a hybrid approach to measuring Mallorca tourism look like?

A hybrid approach would combine anonymized mobile data with on-site samples, traffic counts at key points, anonymous Wi‑Fi and Bluetooth measurements, and surveys of local businesses. This helps verify signals with other sources and provides a more complete picture. It also requires clear data-minimization and review processes.

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