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Tourism on the Eve of a Course Change: Returnee Ginard Replaces Hardliner Rodríguez

Using Culture to Shape Tourism in Mallorca

Mallorca may try pilot projects that link culture and tourism. The aim is a more practical and measurable approach.

Published: April 22, 2026
Tourism on the Eve of a Course Change: Returnee Ginard Replaces Hardliner Rodríguez

Answer

How could culture and tourism be linked more closely in Mallorca?

One idea is to use smaller, time-limited projects that connect cultural events with visitor flows in a controlled way. That would allow Mallorca to test whether culture can help spread tourism more evenly and create a different kind of visitor experience. The key is to keep the projects practical and measurable rather than treating culture as a slogan.

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