Hoteliers on Mallorca Target Guests from Austria, Poland, and Switzerland

More guests from Central Europe to extend the season

\n

When I walk along Passeig Marítim in the morning, I see the large hotels with half-closed shutters – in winter it is often quiet here. The hoteliers on Mallorca want to change that. Instead of continuing to rely mainly on Germany and Great Britain, they are now placing more emphasis on Austria, Poland, and Switzerland.

\n

Why this step?

\n

The idea sounds simple: new origin markets mean more flights, more bookings, and less pronounced fluctuations between the summer and winter months. Currently the island is noticeably underbooked in autumn and winter. This is most evident in small properties, rural areas, and boutique hotels.

\n

Concrete plans are already in place: partnerships with tour operators in Vienna, Warsaw and Zurich, special package offers for holiday weeks in spring and autumn, and targeted promotions for active holidays (hiking, cycling) and short trips via extended weekends.

\n

What does this mean on the ground?

\n

For staff, this could bring more stability: receptionists, custodians and breakfast cooks should not only earn money in just three summer months. Smaller communities like Deià or Son Servera hope for regular guests in November and March – that brings life to cafés and shops.

\n

But there are hurdles. In winter, flight connections are thin: direct flights from Central Europe are not guaranteed by default. The hoteliers therefore call for closer coordination with airlines and more marketing budgets for markets that have been less in focus.

\n

A look at the practical side

\n

You hear about activities such as trade fair visits in Vienna or distribution partnerships with Polish travel agencies. Some properties are also trying flexible pricing and extended cancellation periods to counter uncertain travel behavior. That sounds pragmatic—and an attempt to make the island less dependent on a few markets.

\n

Will it work? In Palma, the owner of a small guesthouse on Plaza Major shrugs: We are trying everything possible. A few guests from Switzerland have already come; that helped keep the staff.

\n

Conclusion

\n

The strategy is not new, but it is urgently needed: diversification could make Mallorca more resilient. If policymakers and airlines join in, the island might not swing so strongly between peak and off-season in the future. And honestly: a lively village in November has its own charm.