Tourism on Mallorca 2025: More visitors, but a noticeable dip in August

More tourists, more revenue – and a tough August

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You can see it in the long lines at the airport ticket counters, in the crowded terraces along Passeig Marítim around 7 p.m., and in the folding chairs that are already reserved on the beach early in the morning: Mallorca has seen many more visitors in the first eight months of the year than last year. The island's coffers have felt the impact.

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Numbers that surprise at first glance

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Between January and the end of August, local counts show nearly 14.2 million visitors to the Balearics — a rise from the previous year. The tourist season brought the region an estimated around 17 billion euros, about five percent more than in the same period before. These are concrete sums that go to hotels, restaurants and excursion operators.

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But August slows the mood

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However, those who think everything is only going up are mistaken. August was noticeably weaker, especially among guests from Germany: around 636,000 German holidaymakers were registered, which corresponds to a drop of several percentage points compared to the previous year. In practice: crowded places in Cala Millor, but fewer bookings in some mid-range hotels and a noticeable reluctance in last-minute deals.

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Interesting: Accommodations outside classic hotels grew significantly. Holiday apartments, private second homes and apartments were in high demand — often by families or groups who prefer to cook themselves and stay more flexible.

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What this means for the island

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For coastal businesses, that means: good sales, but also more planning hurdles. Seasonal workers are in higher demand, and the local infrastructure – roads, waste disposal, water – is more often put to the test. Local entrepreneurs I met at the market in Inca said between two olive sellers: We notice the increase, but the August dip creates uncertainty.

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In short: Mallorca remains a popular destination; the balance sheet is predominantly positive. Still, the August data show how dependent the island is on individual source markets — and how important it is to think the season longer and more diverse.