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Tourism under Pressure: Can Mallorca's Change of Course Convince at the ITB?

Why German Visitors Still Matter So Much to Mallorca

German visitors remain crucial for Mallorca, even though the market slipped slightly in 2025.

Published: April 22, 2026
Tourism under Pressure: Can Mallorca's Change of Course Convince at the ITB?

Answer

How important are German tourists for Mallorca?

German visitors remain one of the most important markets for Mallorca and the wider Balearic Islands. They still account for a large share of arrivals, even though the market saw a slight decline in 2025. That makes Germany especially relevant for any shift toward more off-season travel.

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