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Tourism under Pressure: Can Mallorca's Change of Course Convince at the ITB?

Mallorca’s New Tourism Direction: Less Summer Pressure, More Off-Season Travel

Mallorca wants to curb peak-season growth and build stronger autumn and winter tourism with culture and clearer limits.

Published: April 22, 2026
Tourism under Pressure: Can Mallorca's Change of Course Convince at the ITB?

Answer

Is Mallorca really trying to reduce summer tourism and grow off-season travel?

Yes, that is the stated direction of travel. Mallorca and the Balearic government want to limit further growth in the high season while encouraging more visitors in autumn and winter, with culture and quieter travel periods playing a bigger role. The challenge is whether those goals can be turned into something measurable and enforceable.

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