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Reality check: Can an image campaign really save the Paseo Marítimo?

Can marketing revive Palma’s Paseo Marítimo?

A campaign may raise interest in Palma’s Paseo Marítimo, but lasting recovery needs more than publicity.

Published: April 21, 2026
Reality check: Can an image campaign really save the Paseo Marítimo?

Answer

Can a marketing campaign really bring people back to Palma's Paseo Marítimo?

A campaign can help make the Paseo Marítimo more visible and remind people that it is open for more than nightlife. But marketing alone does not solve empty storefronts, high costs, or the practical problems that have pushed businesses and visitors away. For a lasting change, it needs to be combined with concrete measures and coordination with the city.

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