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Parliament rebukes Aena chief after airport poster – Who is responsible?

Who Decides What Appears on Mallorca Airport Advertising Spaces?

Airport ads in Mallorca are often handled by several parties, which can make responsibility unclear when a campaign causes concern.

Published: June 03, 2026
Parliament rebukes Aena chief after airport poster – Who is responsible?

Answer

Who is responsible for advertising shown at Mallorca Airport?

Responsibility is often shared. In many airports, advertising agencies manage the space, the airport operator awards the advertising areas to third parties, and the advertiser provides the campaign itself. That makes it harder to know who should stop a problematic poster before it reaches the arrivals hall at Mallorca Airport.

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