Empty streets in Palma and retracted terraces in Port de Pollença: Small businesses are planning shorter opening hours. What are the consequences of a more frugal winter for the island — and what solutions exist?
Austerity Winter 2025: A quieter rhythm on Mallorca – but at what cost?
Last week, even before the lanterns on the Plaça Major were fully lit, I only heard the occasional click of shoes on the old town's cobblestones. The alleys felt quieter, bistro tables emptied earlier. Conversations with a bartender near the Plaça Major, a boutique owner on the Carrer de Sant Miquel and a restaurant owner from Port de Pollença had a similar tenor: "This winter will be tighter than in previous years."
Key question: How long can small businesses survive an extended, frugal winter?
The answer is not simple. Many causes converge at once: higher social security contributions, increased taxes, wage negotiations, energy prices and partly lower summer revenues. What is often missing from reports are the subtle, daily effects – the parsley bunches that look less fresh, one fewer waitress on a shift, a whole terrace being retracted early when the wind comes from the Tramuntana and heating costs rise.
Concrete consequences: shorter evenings, reduced service
The practice already looks as described: bars that close at 11:00 p.m. instead of midnight; boutiques that are completely closed on Mondays from November; restaurants that dismantle outdoor seating at the end of October to save on heating and staff costs. This quickly leads to noticeable declines in service quality: longer waiting times, reduced opening hours, fewer spontaneous offers.
A small shop owner from Inca put it dryly: "Christmas is our lifeline, but it has a few holes." This metaphor captures the dilemma: many rely on a short, intense Christmas trade – but if residents' purchasing power weakens, that only helps to a limited extent.
Aspects that are rarely mentioned
Often overlooked are the psychological burdens on owners, the long-term effects of supply contracts (fixed energy prices, rental agreements) and the shift of activities to the digital realm without adequate digital infrastructure in small towns. Last but not least, vocational training for young workers suffers: when businesses are open less, training and learning opportunities for apprentices disappear – a long-term problem for service quality.
What the island needs now: concrete steps instead of blanket measures
The discussion must not remain at warnings. Some pragmatic, locally implementable measures could be:
Targeted energy advice and cooperation models: Municipal authorities could broker collective contracts for electricity and heating or offer short-term grants for conversions (LED, more efficient heating systems). When several cafés on one street negotiate together, costs fall.
Flexible opening models and staff pooling: Cross-sector staff pools for off-season weekends or exchange systems between businesses could cover shifts without overburdening individual owners.
Regional marketing campaigns: Instead of general advertising, municipalities could promote targeted "Mallorca in Autumn" weeks: discounted cultural packages, local markets in smaller towns like Felanitx or Alcúdia, weekend events with live music in harbor towns – this creates demand without relying on the usual summer tourists.
Advice instead of cash injections: Many business owners need practical advice on online sales, accounting and tax optimization. Free workshops in technical centers (e.g., in Palma or Inca) would be more efficient than blanket subsidies.
Opportunities in crisis
An austerity winter can also offer opportunities to change course: businesses that now invest in digitization, better outdoor dining (wind protection, heating concepts) and local cooperation can become more resilient in the long run. The island as a whole benefits when the off-season offer becomes more diverse and authentic: less constant partying, more sustainable, year-round income for locals.
What policymakers should do
Municipalities need to take a closer look: where do advice and networking help, and where are short-term financial aids necessary? A regional crisis unit that brings together representatives from trade, hospitality, energy providers and urban planning could bundle options for action. It is important that measures are tailored locally – what helps in Port de Pollença is not identical to the needs of a family business in Llucmajor.
I will continue to travel in the coming weeks – from La Llotja to Cala Millor – to capture the mood on the ground. Early signs point to a quieter, more frugal winter 2025. Not dramatic, but noticeable. And: there are ways not only to survive this winter but to use it as an opportunity for more sustainable business models.
If you have comments from your town or know a business that has changed its opening hours, feel free to write to me – regional voices paint the best picture.
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