New Tourism Record for the Balearic Islands — Mallorca Leads

Balearic Islands surpass 19-million mark — Mallorca remains the driving force

The figures for 2025 are now in: more than 19 million people visited the Balearic Islands last year. Mallorca tops the statistics with around 13.5 million guests, an increase of about 1.35 percent compared to 2024. The small neighboring island Menorca recorded the strongest growth: plus 5.89 percent. A growing share of visitors come from abroad, especially Germany and the United Kingdom; fewer travelers arrived from mainland Spain, as discussed in Balearic Islands on the Rise – More Visitors, Fewer Germans: How Mallorca Can Manage the Transition.

A morning scene from Palma: language, market, sea

If you stroll through the Mercat de l'Olivar on a February morning, you'll notice it immediately: Spanish blends with German and English. Cups clink on the Passeig des Born, a waiter at a café on the Plaça Major calls out the day's recommendation in Mallorquí — and at Playa de Palma you can smell the first breeze of sea salt, as if summer were already at the door. These small scenes say more than percentages: tourism here is not just statistics, but audible, smellable and tasteable in everyday life.

Why this is good for Mallorca

Full ferries, booked holiday apartments and busy hotel kitchens mean work for chefs, chambermaids, bus drivers and local craftsmen. For many family-run businesses on the island, from the fish restaurant in Port de Sóller to the little bakery in Inca, this demand is the backbone of the year. More international guests also open markets for regionally produced wines, olive oils and handicrafts: when visitors from the UK and Germany come to the weekly market, Mallorcan cheese ends up in suitcases more often than a few years ago, a trend explored in More Visitors, More Money — But How Long Can Mallorca Sustain It?.

Feeling the positive impact — and preserving it

Increased visitor numbers are not a free pass for overuse, as Balearic Islands quieter — Mallorca stays crowded: Why the island bucks the trend shows. Rather, they offer the chance to strengthen quality and diversity: hotels that also open in spring; tour operators offering tailored excursions into the Serra de Tramuntana mountains; small producers selling their goods directly at markets and in cooperatives. For locals this means stable incomes and more offerings on their doorstep — from the yoga studio in Santa Catalina to the boat rental in Port d'Alcúdia.

Information and outlook

The numbers show an overall healthy growth, though Have the Balearic Islands really become less crowded? A look at the August 2025 numbers highlights variations in visitor density. For the islands this means room for planning: better connections between towns, investments in public transport and in offers that extend the season are now more realistic. Practically speaking, this means more evening bus services, stronger promotion of cultural events in the low season and better networking between farmers and restaurants.

A small appeal to guests and hosts

When you visit next time: try the pa amb oli from the stall at the Plaça del Mercat; take the bus instead of the car for a short distance; stay one extra day in a village and contribute directly to the local economy. These are simple gestures that give the islands' success a sustainable foundation.

Conclusion: More than 19 million visitors in 2025 show that the Balearic Islands remain attractive — and Mallorca firmly at the top. The challenge is to use this demand in a way that creates income, strengthens local offerings and preserves the feeling many come here for: the authentic island life you can hear on the market in the morning.