First Tourism Figures Summer 2025: No Record Year for Mallorca

More people, but fewer tourists: The first balance

The numbers from June took my breath away a bit last night over coffee on Passeig Mallorca. On June 27, on the Balearics, according to current reports, 1,886,897 people were on the islands at the same time – locals and guests together. A classic comparison: In June 2024 the peak was at 1,897,214. So about 7,700 people fewer.

What lies behind the numbers

At first glance this looks like a small deviation. A closer look reveals something else: there are now significantly more people living here permanently. Between July 2024 and July 2025 the population of the archipelago rose by around 12,501. If you subtract that, on the peak day in June this year there were almost 20,000 fewer tourists on the islands than a year ago.

I spoke with a few people on Playa de Palma — a hotelier dryly said: "The rooms aren't empty, but the peaks are flatter." A taxi driver on Avinguda Joan Miró said he notices shorter stays and fewer large family groups.

A turning point?

Interesting is: June has consistently increased in recent years (except during the pandemic years). This year the number is flat for the first time or falls slightly. Whether this is a one-off fluctuation or the start of a turning point is still open. Many statisticians are now watching August with anticipation — the month usually provides the absolute peak, but the final data are not yet available.

What that means for the island

Less peak load does not automatically mean less revenue. Shorter stays, changed booking behavior, other origin countries — all of this plays in. For residents the relief in peak times can be noticeable: fewer traffic jams on the Ma-10, free parking spaces in the early evening, shorter queues in Palma's pedestrian zone. For businesses, uncertain demand increases pressure, especially in the off-season.

Personally, I don't find it inherently good or bad. It feels more like a breathing pause — one of the kind that should be used to plan more wisely. Local shops and authorities will now take a close look and hope that late summer still yields positive surprises.

Conclusion: Mallorca remains well visited, but the peak is less pronounced in 2025. Whether that is enough to prevent a record year suggests many — the final decision will be made in August.