Hotel comfort at home: How Meliá brings the holiday feeling into apartments

Hotel comfort at home: How Meliá brings the holiday feeling into apartments

On a rainy December morning, when droplets click on Paseo Mallorca and the scent of café con leche drifts from the cafés at Plaça Major, many of us scroll through shops: sometimes for rubber boots, sometimes for something that makes the home a little more welcoming. Recently, a well-known Mallorcan hotel chain has put something like that on offer: anyone who wants to take the hotel bed, the fluffy bathrobe or the simple wine glass home can now buy them online.

The chain's newly revised webshop on the Meliá Hotels official website sells room textiles, towels, bathrobes and accessories that were previously known only to guests staying there. At the center is a mattress that ensures good sleep in the hotels and was developed in collaboration with the Spanish manufacturer Pikolin. The technical details sound cumbersome—various layers of springs, visco materials and damping—but in practice that means: a different feel when lying down than on your old mattress.

Prices aren't cheap, but they are explainable: depending on size, the mattresses are in the mid four-figure range, and pillows start at around €70. Those who want to recreate the full "hotel bed" experience can find complete bedding sets, duvets and matching pillows. For many, this is less a quick purchase than an investment in better sleep—an argument that carries weight in everyday life between daycare drop-offs and the office.

Bathrobes you would normally slip on after a spa visit are also in the range. The models feel heavier, denser and are meant to stay warm longer than the thin pieces from discount stores. Prices are in the region of €80 to €100—luxury for some, a daily moment of comfort at breakfast for others.

Also new to the assortment are products from the house's more urban brand: simple glass carafes, woven charger plates and pared-back cutlery that recall smaller boutique hotels. Examples from the shop give an idea: glass jugs around €30, charger-plate sets just under €60, a 48-piece cutlery set for about €200. Such pieces are meant not only to look chic but also to be robust in everyday use—that's the basic idea behind the offer.

There is a small incentive for regular guests: purchases in the store collect points in the loyalty program, which can later be redeemed for hotel stays or services. That makes the offer interesting for people who often switch between holiday apartments and hotels or who want to gradually match the furnishings of their finca; see How Mallorca Really Becomes Your Home: A Practical Guide from Island Experience for practical tips on turning the island into a long-term home.

What does this mean for Mallorca? In the short term, probably above all more choice in high-quality home textiles and a small boost for the recognition of Mallorcan hotel designs. Craftspeople, suppliers and manufacturers from Spain are often involved in production—which strengthens local value creation, at least if the items are actually made regionally. For seasonal shopping and local retail context see Immaculate Conception in Mallorca: A Quiet Holiday — and Where You Can Still Shop. For the neighborhood this means fewer disposable products and more things that can be repaired or replaced.

And in everyday life? I see people at the market in Santa Catalina who say they bought the hotel bathrobe because it feels like a little ritual after their morning coffee; a similar idea is explored in Mallorca Vibes for the Living Room: Small Rituals, Big Impact. A retiree said yesterday: "Finally a bathrobe that reminds me of the holiday, not the furniture store." That may sound trivial, but such small things create a sense of well-being—and that can only be good for an island that lives from tourism.

If you're curious: the store is available online and invites browsing. For anyone looking for the hotel feeling at home, the offering is an uncomplicated way to bring a few holiday moments into everyday life. And who knows—maybe the next Plaça coffee conversation will already be about the new bed and no longer about the bad weather.