
From TV Personality to Scoop: Marc Terenzi Makes El Molinar Sweeter
A new ice cream shop on the promenade brings variety to El Molinar: Marc Terenzi opens another location of his gelato chain and creates conversation, scents of roasted hazelnuts and a small evening outing for neighbors and visitors.
From TV Personality to Scoop: Marc Terenzi Makes El Molinar Sweeter
Anyone strolling along the small promenade of El Molinar in the early evening now stops more often. The salty scent from the harbor mixes with the warm aroma of freshly roasted hazelnuts and a breeze of cream – you know immediately: there is ice cream somewhere. Right on the waterfront road, just a few steps from the marina and the boatmasters, a new shop of the Giovanni L. Gelato Deluxe chain has opened, as reported in Marc Terenzi opens a new branch in El Molinar. On the opening evening, around half past seven, tourists, residents and a few sailors stood in a mixed queue and listened to the faint clinking of spoons and the distant drone of an excursion boat.
What's on the menu and how much it costs
The selection is artisanal, with a few unusual varieties: a multi-award-winning pistachio, a very dark "Dubai" chocolate and fruity sorbets that on hot days actually bring relief. The portions are generous, the texture creamy. Scoops cost between 3 and 4 euros – not a bargain, but clearly worth the little weekend happiness for many. If you taste closely, you notice the difference: less air, more real ingredients.
The owner personally behind the counter
The familiar face behind the counter is not just decoration. Marc Terenzi showed up personally in the first hours, handed out tasting spoons, talked to guests and took orders. Not as a show, but more like someone who explains why he recommends a particular flavor that evening. On his social media channels there were short glimpses – a mix of honest joy and the typical slightly improvised tone of a man watching his project grow.
A win for the neighborhood
El Molinar is a quiet stretch of coast: fishing boats, small cafés, the clinking of coffee cups in the morning, conversations on the promenade in the evening. A new artisanal ice cream shop fits in well. More choice means a little more activity in the evenings, but it also brings life to the street: neighbors meet, travelers discover corners away from the large tourist flows, and the promenade gains moments in which people stand together and debate the best scoop. For local restaurateurs it can mean additional foot traffic – if collaboration is sought.
That the owner occasionally stands behind the machine himself is a plus for many. A short chat, a tip on combining sorbet and cake, that feels like neighborhood. And if you're bold, ask at the till: "Are you manning the machine today?" – with a bit of luck you'll get a small anecdote with it for free.
More than just a shop: Opportunities for the island
The opening comes at a time when the owner reorganized his life on Mallorca: work, sport and health moved more into focus. Such stories are not uncommon on the island – Mallorca attracts people who want to start anew, and local trends show how ice cream is celebrated in Palma now. A project like this can be more than another branch: if ingredients are bought locally, supply chains stay short and seasonal ingredients are used, real added value is created. Possible cooperations could include bakeries for cantucci, farmers for lemons and berries or small "gelato evenings" on the promenade where neighbors and guests come together.
Practical suggestions are obvious: include local hazelnuts and pistachios, offer plastic-free cups and reusable spoons, hire people from the neighborhood. That would not only underline quality, but also strengthen the symbiosis between the new business and the community. Such small measures help ensure that a shop is not only consumed but also shaped by the community.
Whether you're a fan of celebrity ventures or not – the new ice cream shop brings a noticeable energy boost to El Molinar. On mild evenings locals and visitors now stand side by side, hear the seagulls, see the masts in the last light and exchange scoop recommendations. And if Marc Terenzi is again behind the counter: ask kindly, taste, and perhaps have a small chat about the best combo of pistachio and sea salt – that makes the outing perfect.
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