Many boutiques on the island are ordering significantly fewer goods for next year. Reason: weaker sales, cautious tourists and rising living costs for locals.
Fewer boxes, fewer mannequins: fashion on Mallorca is pulling back
In Palma's old town, between Avenida Jaime III and Plaça Major, I've been hearing the same sentence for several weeks: "We're ordering smaller." Not just a handful of shops – many boutiques along the coast and inland plan to tighten their calculations considerably. According to retailers, orders for 2026 are expected to fall by around a quarter on average, in some cases by up to 40%.
Why is this happening?
The reasons are simple, if unpleasant: tourists are spending more cautiously, and many Mallorcans have less left for new clothes because of high rents and rising bills. Retailers I met in Santa Catalina and on the Paseo Marítimo report quiet afternoons and shorter dwell times among customers – often they just look rather than buy.
The result: less merchandise on the floor, fewer size and color variants, and bolder trends appearing less often. Some shops are closing sales areas, others are switching to targeted capsule collections: a few pieces that go well together.
Will Black Friday help?
November 28 – Black Friday – was supposed to bring movement again. But after talks with shop owners, that sounds more like a drop in the ocean. Discounts do attract impulse buyers for a short time, but they also squeeze margins. Many notice: in the end you may sell more pieces but earn less per item. There is also the risk of ending up with leftover stock.
What does this mean for customers and the island?
For shoppers this means: more selection online, but fewer local surprises. For city centres this could have serious consequences – less window action means less attraction, and the corner café often feels that sooner than you think. On the other hand, opportunities arise: some independent labels are now focusing more on quality than quantity, offering repair services and repair workshops that are already being offered here and there.
I was at 5 p.m. yesterday in a small shop in Portixol. The saleswoman, in her mid-40s, pulled up the shutter, laughed briefly and said, "We adapt, otherwise we'll soon be sitting on a mountain of clothes." Harsh words – but honest. Whether the strategy will be enough remains to be seen next year.
Those who shop on the island should therefore be patient but also choose consciously: fewer impulse buys, more local advice.
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