What is Skjur and why was it launched in Calvià, Mallorca?

Skjur is a skincare brand developed by the pharmaceutical company Ursapharm. It was presented in Calvià to introduce its Spain strategy and to connect with professionals and guests on Mallorca in a more local setting.

What does a minimalist skincare routine mean?

A minimalist skincare routine focuses on a few carefully chosen products instead of many steps and extras. In Skjur’s case, the routine centers on cleansing foam, eye care, day cream and night cream, with an emphasis on skin compatibility and practical daily use.

Are Skjur products suitable for sensitive skin?

The brand’s concept is built around skin compatibility and clinically tested formulations, which is often relevant for people with sensitive skin. The products were presented as free from silicones and mineral oils, with vegan and cruelty-free recipes.

Where can you buy Skjur in Mallorca?

The products were expected to appear first through selected channels before becoming more widely available. In Mallorca, pharmacies and smaller perfumeries may later be among the places where a minimalist skincare line like this is offered.

Why do skincare events matter for Calvià and Mallorca?

Events like this can bring activity to quieter periods in Calvià and create business for local hospitality and service providers. They also connect Mallorca’s health, beauty and lifestyle sectors, which already work closely together on the island.

What should I look for when choosing skincare in Mallorca?

Many people on Mallorca look for products that are easy to use, well tolerated and suited to daily life in a sunny climate. Transparency about ingredients, compatibility with the skin barrier and a routine that feels practical are often good signs.

Can a simple skincare routine work well with makeup?

Yes, a well-prepared skin base can help makeup look fresher and sit more evenly. At the Calvià presentation, makeup artist Olaya Vasco showed that good skincare can make everyday makeup easier and more natural.

Is Mallorca seeing more interest in sustainable skincare?

Yes, interest in sustainable and transparent skincare is growing on the island, especially among people who pay attention to ingredients and product origin. Vegan, cruelty-free and simplified formulas fit well with that trend in Mallorca.

Skjur launches in Spain: minimalist dermocosmetics presented in Calvia

At the club restaurant of T Golf Calvià, the German dermocosmetics brand Skjur introduced its reduced skincare routine — an event that felt more like a sunny afternoon on the island than a typical product presentation.

'Only the Essentials' in a Jar: Skjur Celebrates Market Entry in Calvià

On a late February afternoon, as the sun slanted through the panoramic window over Calvià and the thermometer in Palma read 14 °C, the club restaurant at T Golf felt less like a conference hall and more like a bright island terrace. Soft house beats played from the speakers, a DJ wore pink headphones, guests held small plates and pink cocktails — the idea of a cosmetics debut here felt relaxed and local.

The brand Skjur, developed by the pharmaceutical company Ursapharm, used the afternoon to present its concept for Spain: a skincare routine reduced to the essentials. Core products are a cleansing foam, an eye care product, a day cream and a night cream. The credo: fewer steps, carefully selected active ingredients and skin compatibility instead of opulent additives. This is not a beauty credo that only sounds good in theory; the presentation emphasized touching, testing and having the products explained on site.

At small stations, makeup artist Olaya Vasco demonstrated how a well-prepared skin base makes daily makeup look fresher. Next to her, a “product bar” invited guests to try the textures and feel of the creams. Dermatologists and physicians from aesthetic medicine, content creators and professional visitors from the health and lifestyle sectors were present — an audience that on Mallorca seeks daily exchange: in the cafés on Playa de Palma, on walks along the Passeig Marítim or at events like this inland on the island (Beauty Tourism in Mallorca: Between Clinic Luxury, Cryo Chambers and Everyday Life).

Dermatologist Anna Puigdollers explained from a medical perspective why overloading the skin can be counterproductive and why compatibility is practically relevant for skincare products. Brand representatives also stressed that the formulations are clinically tested and that development focused on being free from silicones and mineral oils, as well as on cruelty-free and vegan recipes. These points resonate on Mallorca — not least with customers who value sustainability and transparency.

What makes such a market launch relevant for Mallorca? On the one hand, it brings life back to places like Calvià during the quiet spring: service providers, gastronomy and local businesses benefit from events that attract experts and guests from the health and lifestyle sectors, as seasonal retail and local food coverage sometimes illustrates (Christmas with ALDI on Mallorca: Gourmet options for the island table). On the other hand, interest in sound skincare is growing on the island: pharmacies, beauty studios and dermatologists are closely networked here, and new, tested product lines enrich the offering for residents and visitors.

A simple everyday glance showed the positive response: hotel staff and a few golfers already knew after a short time what it was about and chatted in Mallorcan and Spanish about the simple products. A delivery van with fresh flowers stood in front of the club restaurant, a waitress wrapped a bag for an older visitor and laughed — such scenes are small indications that the island benefits from offerings that remain locally rooted.

Where could this lead? In the short term, the products will initially be available through selected channels; in the medium term, a minimalist, well-tolerated skincare routine could complement the range in pharmacies and small perfumeries on the island. For customers that means: less choice-related stress and more clarity when shopping. And for local professionals, it opens up opportunities to introduce new treatments and consultations focused on the skin barrier and sustainability.

The mood at the event was friendly and relaxed — not loud, but a quiet exchange about active ingredients, skin needs and product feel. For Mallorca, this is a small but meaningful addition to the quality of offerings: good products that rely on daily results rather than showmanship. An approach that is well received on the island: less is often more, both at the seaside resort and on the dressing table.

Outlook

For everyone who lives on Mallorca or is spending time here: it's worth checking the pharmacy or beauty salon soon. Those who like to try things will find opportunities to get to know the products at local events and in advisory specialty shops. And for the island, something remains: a small scene where science, commerce and everyday life come together — over a pink cocktail and the pleasant sounds of daily life outside the door.